The average blogger is a married woman in her 30’s with at least one child. She’s most likely environmentally-conscious and may even have more influence than your average radio station. Some 14 percent of all moms contribute to or read blogs and 89 percent of those have children between the ages of 2 and 11. Around 4,500 of these women are so serious about their blog, they attend conferences annually. But just because a Mommy blogger represents certain demographics, her readers are often a great deal more diverse. Forward-thinking corporations worldwide know that “Mommy blogs” are more than just a platform for sharing photos of cute kids, they’re among the top driving forces behind most purchase decisions in the US.
Some Mommy blogs can get real national reach. In fact, some Mommy blogs are read more extensively and frequently than the daily newspaper. While the term Mommy Blogger may sound completely silly to some, the clout of the laptop loving mother can’t be ignored. Even Google, Yahoo, or Bing are seeing these blogs and ranking them for SEO purposes. At the end of the day, Mommy blogs thrive on SEO rankings to boost their honest, no sales approach to blogging.
So why does SEO matter so much and how does does the average mom blogger get higher rankings? Glad you asked! Oh, and this isn’t really just for moms. Any blogger who would like to know more about search engine optimization to grow your blog should keep reading.
A simple illustration of how SEO works.
Google has developed these algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for tons of indicators that determine whether your blog is deemed valuable or useless. These indicators include things like backlinks, domain age – how long you’ve had your site, traffic – who goes to your site, fresh content – how often do you post, etc.
SEO is an extremely complex field that is constantly changing but in all that chaos bloggers know there is value to having higher rankings. These tips should help keep spiders happy with your SEO.
The 5 basics of mommy blogging SEO
1. Use your own original content.
Search engines are answer machines. You have to remember that Google’s whole purpose is to provide their customers with relevant and useful search results. Everything they do is built around this premise.
And, to be realistic, the most important thing you can do for your SEO is create massively useful content that people are searching for. Appealing, useful content is crucial to search engine optimization. Every search performed at the engines comes with an intent—to find, learn, solve, buy, fix, treat, or understand. Once you have your content, it is likely that you are going to get ranked in Google. Some examples people search for would be a “how to” blog such as “How to take great family photos.”
- Content means more than words.
Speaking of photography, the phrase “original content” means so much more than just what you write. You should start expanding into photography and use original images on your blog. Extra points if you take them yourself. Also, videos and tutorials are a big hit with SEO. This builds links and traffic from Youtube and also does well on mobile devices.
The idea is to build a relationship with your readers by helping them out with something useful. This will mean more sharing and faster results on the SERPS (search engine rankings positions).
- Comment on other blogs.
A great SEO strategy is to comment on other authority blogs. Not only does it get you more traffic, exposure and new relationships, it also counts as a backlink. You want to get your blog “bonded” with as many other websites as you can. In SEO terms, this is called back-linking, every website’s secret weapon. If you’re successful with back-linking, you will be successful in ranking higher on Search Engine Result Pages (SERPs).
- Analyze your competition
Analyzing your competition is very important. Critique competitor mom blogs. Pinpoint what they’re doing well that you’re not doing. What works for them and what doesn’t. Where they are drawing traffic from that you could too. Use their successes to inspire you to create your own niche and start taking your piece of the blogging pie!
You want to have a big focus on social media for SEO purposes as well as traffic and relationship building purposes. Why?
Google is now looking to social media as a signal of an article’s authority and relevance. If thousands of people are tweeting about it, then chances are you have written something pretty good. A loyal following will promote your amazing content for you.
Social media can also be used to post information and facts that don’t appear on your blog. Think of it as a separate resource for people to tap in to. Share other mom bloggers on your social media. The more content you share from other bloggers the more likely they are to share your stuff.
Remember to use more than one type of social media. Blogging involves getting up close and personal in social networking. It requires that you be fluent in Pinterest and Twitter and Facebook. It requires a familiarity with WordPress or Blogger or Tumblr. Google +, Facebook, Twitter, and Instagram may be good ones to start with.
Lets face it, moms write so other moms can see it. Help yourself get popular by implementing these great SEO practices and by generating unique, creative content geared toward other mommy bloggers. Genuinely capture your audience’s attention and you will become popular, and with that popularity comes boosted page rank (SEO success).